Brand 1: Sweet Dreams
For Sweet Dreams, I wanted to evoke a magical, whimsical feeling through art style and color.
We took inspiration from childhood references such as Little Twin Stars and Pixie Hollow for the logo design.
The display font was chosen with a similar intention, while other text styles were chosen with readability in mind.
Logo
Colors
Fonts
Brand 2: Girlie Pop
Girlie Pop, Sweet Dreams' all-femme team, was formed with the intention of encouraging female-identifying dancers to take space.
I wanted this sentiment to be reflected in the team logo, so I incorporated big, bubble letterings along with loud and feminine colors.
Logo
Colors
Fonts
Sweet Dreams Dance Company
Sweet Dream Dance Collective is a community of dancers that embraces chasing after yours dreams while embracing the spirit of our inner child.
I created logos and branding guides for Sweet Dreams and two of their teams: Candy Melts and Girlie Pop. I've also designed apparel for their Sweet Dreams showcase, which you can read about here.
Brand 1: Sweet Dreams
For Sweet Dreams, I wanted to evoke a magical, whimsical feeling through art style and color. We took inspiration from childhood references such as Little Twin Stars and Pixie Hollow for the logo design. The display font was chosen with a similar intention, while other text styles were chosen with readability in mind.
Logo
Colors
Fonts
Brand 3: Candy Melts
Candy Melts is Sweet Dreams' beginner dance team. Through the use of illustration and textures, I was able to visually create that "melting" feeling within the logo.
The brand colors also convey a bright and welcoming energy, making Candy Melts branding easily differentiable from that of Girlie Pop.
Logo
Colors
Fonts
Brand 1: Sweet Dreams
For Sweet Dreams, I wanted to evoke a magical, whimsical feeling through art style and color.
We took inspiration from childhood references such as Little Twin Stars and Pixie Hollow for the logo design.
The display font was chosen with a similar intention, while other text styles were chosen with readability in mind.
Logo
Colors
Fonts
Brand 2: Girlie Pop
Girlie Pop, Sweet Dreams' all-femme team, was formed with the intention of encouraging female-identifying dancers to take space.
I wanted this sentiment to be reflected in the team logo, so I incorporated big, bubble letterings along with loud and feminine colors.
Logo
Colors
Fonts
Brand 2: Girlie Pop
Girlie Pop, Sweet Dreams' all-femme team, was formed with the intention of encouraging female-identifying dancers to take space.
I wanted this sentiment to be reflected in the team logo, so I incorporated big, bubble letterings along with loud and feminine colors.
Logo
Colors
Fonts
Brand 3: Candy Melts
Candy Melts is Sweet Dreams' beginner dance team. Through the use of illustration and textures, I was able to visually create that "melting" feeling within the logo.
The brand colors also convey a bright and welcoming energy, making Candy Melts branding easily differentiable from that of Girlie Pop.
Logo
Colors
Fonts
Brand 3: Candy Melts
Candy Melts is Sweet Dreams' beginner dance team. Through the use of illustration and textures, I was able to visually create that "melting" feeling within the logo.
The brand colors also convey a bright and welcoming energy, making Candy Melts branding easily differentiable from that of Girlie Pop.
Logo
Colors
Fonts
Check out my other projects!
Check out my other projects!
